Branded Diamonds: What's in a name?

When people shop for clothes, tools, or a car you often buy brand names, right? People drive a Mercedes, wear NIke shoes, stay in a Four Seasons hotel. If a company puts its name on its products, it stands proudly behind those products...right?. Brand names are associated with a level of quality, style and status that provides confidence to customers.

When shopping for a diamond, the same theory holds true.

Name brands provide an assurance of quality and authenticity. With a name brand, there's no mystery about the diamond you are buying. In addition to the importance of certification that should come with a diamond, branded diamonds will meet specific standards for cut, beauty and brilliance established by the company whose name it bears. With a branded diamond, you're assured of a name that stands behind the products it sells and meets high quality standards.

There's a ton of things to think about when buying a diamond. Do you know enough to judge the quality? Do you have a basis for comparing one diamond with the next? Are you buying from a jeweler who will give you good value? If you have concerns about how to go about making the best diamond purchase, then focusing on a name brand diamond can make selecting your diamond wayyyy easier, without worrying so much about the quality and value.

Guys, here is what may be the most important thing - she may prefer a branded diamond.

What woman doesn't like designer clothes? You don't have to be a rocket scientist to make the leap that she might like designer jewelry just as much.

Which branded diamonds are “in”

Ok she's dreaming of a branded diamond Which names will she recognize and covet the most? Here are some branded diamonds that are getting attention from the ladies.

The Leo Diamond® , handcrafted by Leo Schachter is a name you may have heard of. You'll be assured of consistent quality and craftsmanship. The Leo Diamond is the first diamond ever to be measured and certified for its superior fire, sparkle and brilliance, and it actually comes with a certificate of proof. Very impressive. Hard to go wrong with a Leo.

Another branded diamond that's people are talking about is The Elexese Diamond ®. These diamonds are cut to exacting proportions set by the Diamond Masters Guild, a prestigous group of trusted and expereince diamond cutters and sellers. The Elexese Diamond claims to be perfectly shaped and flawlessly brilliant because they are cut to these strict standards. This promise ensures you get a diamond that offers the largest visual appearance and more brilliance than conventionally cut round diamonds of comparable color and clarity. From what I have seen the diamonds are stunning.

Ashoka by William Goldberg is another name in branded diamonds. Ashoka's legend rose from its intriguing cut, breathtaking beauty, and the belief in its power to remove sorrow. (no kidding)

Whichever path you follow – branded or unbranded --in your quest for the most beautiful diamond, here are some things to keep in mind:

Buy the diamond first, then the setting.

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