It's the Diamond Stupid, Buy it First!

In any piece of diamond jewelry you buy – whether it's an engagement ring, a wedding band, necklace, pendant or bracelet – the quality of the diamond should be your first consideration. A good lookin' setting can never make up for a lackluster diamond . Not only is it the beauty of the diamond, its fire, sparkle and brilliance that elicits the oohs and aahs your lady has been looking for, but it's the diamond that you're really paying for .

That's why is makes sense to get the diamond first. First, select a loose stone, and then have it set in any setting she wants. You'll want to choose a diamond of superior cut, clarity, and color. But pay close attention to cut . It really takes a master diamond 'artisan' to release the maximum potential for beauty in each rough stone, and the rough itself should be of good quality to begin with. How can you tell?

Begin by learning what makes a diamond brilliant and beautiful. One of the 4Cs is more important for detemining a diamond's beauty. Make sure you know which. Then, you can look for the setting that shows it off best and suits her personal preference for style.

You have to know the right questions to ask when buying a diamond. Then ask to see the certification for the diamond you are considering to verify its authenticity. You can buy a diamond that is already mounted, but, again, you should demand to know the quality of the diamonds in the piece.

Another way to get the most beautiful and brilliant diamond at the best value is to consider buying a branded diamond –one with a name that has a fine reputation and that assures you a high standard of quality.

Where's the best place to buy a diamond ?